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Press Releases

MARCH 11, 2005
THREEDEF LAUNCHES NEW BREED OF DIGITAL MUSIC UI


Threedef Launches First Digital Music User Interface To Expose Library Through Nine Key Pad

SEATTLE, March 11, 2005 - Threedef today announced the launch of its flagship product, a user interface that allows music fans to select and play music using a nine key pad similar to that found on a cellular telephone.

The desktop player application, distributed via download through Threedef's website, offers a first look at how digital music usage can be optimized for portable devices in addition to the PC.  With Threedef's nine key interface, users can dial in to immediately hear any artist, album, or track in their collection.  Threedef provides an instant alternative to the cumbersome process of scrolling through lists of content or browsing folders to find music files.

Jason Thane, Threedef's creator, commented: "Threedef represents a new dimension in the usability and convenience of digital music.  It delivers an unprecedented level of speed and accessibility to music users who have large digital collections.  We're very excited to see this product launch kick off a fundamental change in the way people use their music."

The desktop player application released today is the first embodiment of the Threedef nine key interface, but a mobile device implementation is anticipated.  "Threedef is the optimal method of use for digital music on a mobile or portable device, but it's extremely convenient to have on the PC desktop," said Thane.  "It's the same experience you'll have when using your full music library from a cell phone."

The Threedef Instant Music Player is available for free download at Threedef's website, www.threedef.com.

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About Threedef
Threedef is a pioneer in the field of digital music usability, dedicated to bringing a standardized user experience based on the nine key pad to a wide range of player implementations.  Threedef is building a brand around bringing the instant music experience to mobile and embedded music applications.  Partners can implement the Threedef user experience with almost any hardware and software that is capable of compressed digital music playback.  Threedef is headquartered in Seattle.